Suddenly, the heat’s on to stay cool
A couple of years ago, mesh trucker caps, the kind with the peaked foam facade screaming “John Deere” and other never-in-New York logos, perched on the pates of intrepid hipsters in such edgy haunts as Williamsburg, a Brooklyn neighborhood.
Now, guys who grace the cover of YM magazine, wear them. In other words, now they’re not exactly cool.
“As soon as Ashton Kutcher adopts a trend, that’s when you know it’s over,” says Robert Lanham, Williamsburg denizen and author of the recently published Hipster Handbook. Ditto Kutcher’s female counterpoint, Avril Lavigne, she of the erstwhile-edgy studded leather cuffs.
Out in a mall store in Massapequa, N.Y., a mere 30 miles from his neighborhood, Lanham spies a succinct illustration of his point: a red-and-white trucker hat with “Dork” slapped across the front in fuzzy black letters. When it makes it out to Massapequa — Jerry Seinfeld says it’s Indian for “near the mall” — the irony of appropriating something so antifashion as a scratchy nylon hat gets lost along the Long Island Expressway.
And guess who becomes the real dork.